Verb Technology, a Nasdaq-listed firm offering social commerce to clients, has initiated a $558 million private placement to establish the first publicly traded TON Treasury Strategy Company, partnering with Kingsway Capital. The company will be renamed TON Strategy Co. (TSC) and will focus on acquiring Toncoin ($TON). The TON adoption had a ripple effect on the firm’s stock market performance.
First-Ever TON Treasury Strategy
VERB announced today a $558 million private placement, selling 58.7 million shares at $9.51 each. The offering, which attracted more investors than expected, is set to close around August 7, 2025. The company plans to use most of the proceeds to purchase Toncoin, targeting about 5% of its circulating supply.
This move will make VERB one of the largest holders of $TON, with 36% of shares locked for 6 to 12 months. The company will focus on earning staking rewards and maintaining transparency and compliance. Kingsway Capital led the investment round, alongside other major firms like Vy Capital, Blockchain.com, Ribbit Capital, and Graticule (GAMA).
Over 110 institutional and crypto investors have backed VERB, demonstrating strong confidence. The leadership team will feature Executive Chairman Manuel Stotz, CEO Veronika Kapustina, and CFO Sarah Olsen, with Peter Smith from Blockchain.com as a special advisor. VERB’s platforms, MARKET.live and LyveCom, will expand under this new strategy.
Following the announcement, the company’s stock saw a meteoric 110% price surge. At the time of writing, the digital asset sold for $20.04 according to Google Finance.
New Trend in Crypto Treasury Adoption
In recent times, various public companies have steadily shown interest in cryptocurrencies as a treasury asset to hedge against inflation and boost their long-term earnings. VERB is a vivid example of this.
Meanwhile, other companies, like VERB, are exploring different cryptocurrencies. For instance, Singapore-based Bit Origin announced plans in July to raise $500 million, including $400 million in Class A shares and $100 million in convertible debt, to establish a public Dogecoin (DOGE) treasury.
