Trump Media & Technology Group announced a $3 billion fundraiser to invest in cryptocurrencies. This plan, revealed ahead of a major crypto investor summit, signals a crucial shift in the firm’s strategy. The company, led by U.S. President Donald Trump, aims to capitalize on the booming digital asset market.
Trump Media to Explore Crypto With $3B
Trump Media plans to raise $2 billion through fresh equity, selling new shares to eager investors. An additional $1 billion will come from convertible bonds, offering flexible financing for the venture. The funds will be used to acquire digital assets, focusing heavily on Bitcoin, the apex cryptocurrency.
The company’s system mirrors firms like Strategy, which today poured in about $427.1 million to acquire 4,020 BTC at an average price of $106,237 per coin. Pegging its total current holdings at 580,250 BTC.
Trump Media’s Crypto Evolution
Trump Media, known for Truth Social, has veered sharply toward virtual assets in recent years. Once skeptical, President Trump now champions digital assets, driven by family ventures like World Liberty Financial.
The firm launched the $TRUMP meme coin in January 2025, now valued at over $3 billion. Trump’s sons and allies, including Elon Musk, have fueled this crypto embrace. The company’s ties to investors like Justin Sun, a major $TRUMP holder, deepen its industry connections.
The firm’s crypto push includes American Bitcoin, a mining venture led by Eric Trump, set to go public. World Liberty Financial’s stablecoin, USD1, also secured a $2 billion Binance investment. These moves highlight Trump Media’s growing strength in the crypto world. However, accusations of profiteering and ethical issues continue to swirl around the family’s ventures.
Meanwhile, Trump Media & Technology Group is hardly the only company with an insatiable craving for a robust crypto holding; others have also shown interest. For example, The Blockchain Group has just announced the completion of about $72 million convertible bond issuance through its Luxembourg subsidiary to advance its Bitcoin Treasury strategy.
The funds are expected to support the additional acquisition of approximately 590 BTC, bringing the company’s total holdings to around 1,437 BTC.
