The president of the United States, Donald Trump, plans to enter crypto gaming with a new venture inspired by a board game. According to a recent Fortune report, the Trump-branded crypto game is designed to have a Monopoly-like feel, blending elements of real estate strategy with blockchain technology.
The Estate-Themed Game
The Fortune report claims that insiders familiar with the project describe players as expected to move game pieces around a digital board, earn crypto, and strategically erect buildings in a virtual city. Two sources hinted that the game’s mechanics could resonate with those who enjoy strategic property management.
Trump’s associate, Bill Zanker, who has been instrumental in launching his previous crypto projects, is reportedly spearheading the game’s development. Initially, plans were set to launch the project before the president’s inauguration. However, Kevin Mercuri, a spokesperson for Zanker, confirmed to Fortune that the game is being developed to launch in late April 2025.
The report further details initial plans to align the new venture with the legacy of “Trump: The Game,” a Trump-branded version of Monopoly that dates back more than 30 years. In May 2024, Zanker contacted Hasbro, which owns the original Monopoly board game rights, to negotiate a buyback license.
However, Hasbro later informed him that the rights to that iteration were no longer available. A spokesperson for Hasbro also clarified that the company has not licensed its intellectual property to any Trump-affiliated organization for use in a crypto venture.
Trump Family Explores Blockchain
If the game launches, it will add to the growing list of Trump-affiliated crypto ventures. Notably, the Trump family has been active in the industry, consistently exploring new avenues. An example is the launch of the Solana-based MELANIA token, a follow-up initiative to TRUMP, a memecoin that leverages the personal and political clout associated with Trump.
In addition to the memecoins, Trump has embraced digital art and collectibles through non-fungible tokens (NFTs), even launching his own. The Trump family’s blockchain ambitions are further shown in their involvement in the decentralized finance project World Liberty Financial, which claims to have multiple blockchain investment approaches, including developing a stablecoin and staking in Bitcoin mining operations.
