The Smarter Web Company, a UK-based web design and development firm, has taken a bold step to boost its strategic bitcoin (BTC) reserve. As the company announced on July 1, it has purchased an additional 230.05 BTC, bringing its total holdings to 773.58 BTC.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of “The 10 Year Plan” which includes an ongoing treasury policy of acquiring Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4o42m pic.twitter.com/uLYsn79gLt
— The Smarter Web Company (@smarterwebuk) July 1, 2025
According to the recent top 100 Bitcoin holders list reposted by famous American pro-crypto entrepreneur, Michael Saylor, The Smarter Web ranks among the world’s leading 50 institutional holders. Concluding its latest purchase, it has climbed to an even higher position on the list.
The Smarter Web Company Spends $25M on BTC
For its latest purchase, The Smarter Web Company spent $24.7 million (£ 17.97 million) and acquired each unit of the leading cryptocurrency at approximately $107,126 (£78,103) per BTC.
The Smarter Web Company now holds 773.58 BTC in its bitcoin portfolio. It has achieved an average purchase price of $107.015 per bitcoin and has spent approximately $83.09 million on BTC shopping. Meanwhile, BTC is still dilly-dallying around its average, so it is yet to record a substantial profit.
On the other hand, a few other crypto firms that have acquired thousands of BTC at various market prices to achieve a significantly lower average purchase price are sitting on massive profits. These include a U.S. business intelligence firm, Strategy, which adopted a BTC reserve in 2020 and has since consistently purchased large quantities of the cryptocurrency. It holds almost 600,000 BTC and has over $22 billion in unrealized profits.
The 10-Year Plan
Notably, The Smarter Web Company has adopted BTC as a reserve asset in 2023 and has visited the crypto market for BTC shopping more often this year. As revealed in a recent announcement, it did not adopt a Bitcoin reserve for short-term profits. It has a “10-Year Plan,” which includes an ongoing treasury policy of acquiring Bitcoin.
Meanwhile, American crypto-enthusiast and renowned author of the bestselling “Rich Dad Poor Dad”, Robert Kiyosaki, predicted in a recent tweet that BTC could see an almost 1,000% surge within the next five years, reaching $1 million by 2030.
