The Blockchain Group (TBG), a French company focusing on blockchain technology and crypto investments, has displayed confidence in bitcoin (BTC), the world’s leading crypto. As the coin plummeted to the $85,000 price range on Wednesday, the firm seized the opportunity to add about 580 units to its stash at a lower market price.
620 BTC Total Holdings
The European company spent about $50.7 million (€47.30 million) on its latest BTC shopping at an average price of $87,910 (€81,550) per bitcoin. To facilitate the purchase, the firm issued convertible bonds to eligible investors.
So far, it has spent $54.4 million on BTC purchases and acquired its tokens at an average price of $81,480 per bitcoin. Concluding its most recent purchase, the firm now holds about 620 BTC, valued at approximately $54.1 million. The Blockchain Group has achieved a BTC yield of 709.8% year-to-date (YTD) and a BTC Gain of ~283.9 BTC YTD.
Remarkably, Swissquote Bank Europe SA, a virtual asset service provider (VASP), executes the company’s BTC acquisition transactions and custody services.
The Blockchain Group Adopts Bitcoin Strategy
Based in France, The Blockchain Group adopted a strategic BTC reserve on November 5, 2024, and has since acquired the crypto from the open market three times. It is Europe’s first Bitcoin Treasury company.
Meanwhile, in Q1 2025, the company adopted BTC Yield, BTC Gain, and BTC € Gain as Key Performance Indicators (KPIs) for its BTC reserve strategy.
The Blockchain Group noted in its official press release that its BTC reserve adoption strategy follows in the footsteps of the famous American publicly traded company Strategy, which has set the pace of corporate BTC investment since 2020. The firm now holds over 500,000 BTC, valued at over $40 billion.
Strategy’s Bitcoin success has earned it many followers across continents. American video game retailer GameStop recently joined the train after its board of directors decided on Tuesday, March 25. In Asia, Metaplanet, an evergreen VC firm, entered the moving BTC train in 2024 and has stacked about 3,350 units of the leading crypto.
Meanwhile, BTC still trades about 15% below its all-time high, presenting an opportunity for investors to acquire the crypto in anticipation of the inevitable 2025 bull run.
