Strategy, the world’s leading corporate bitcoin (BTC) investor and a Nasdaq-listed business intelligence firm, has increased its Bitcoin holdings amid the crypto market’s uptrend. As revealed in a Monday X post by the firm’s chairman and founder, Michael Saylor, it has spent $739.8 million to acquire additional units of the apex coin from the open market.
Strategy has acquired 6,220 BTC for ~$739.8 million at ~$118,940 per bitcoin and has achieved BTC Yield of 20.8% YTD 2025. As of 7/20/2025, we hodl 607,770 $BTC acquired for ~$43.61 billion at ~$71,756 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/8z5HygrDWs
— Michael Saylor (@saylor) July 21, 2025
Notably, to raise enough capital for its weekly bitcoin purchases, Strategy has introduced over five fundraising programs that are expected to yield over $100 billion this year, with a few still ongoing.
$740M Poured Into BTC
Going for BTC shopping with about $740 million Strategy got 6,220 BTC. Since it varies its purchase across different business days, it achieved an average purchase price of $118,940 per bitcoin. Remarkably, sometime in February 2025, the company entered the market with approximately the same amount and scooped up about 7,633, but that is no longer possible as the leading cryptocurrency has massively increased in value.
Concluding its latest purchase, Strategy’s bitcoin bag holds 607,770 $BTC acquired for $43.61 billion at an average purchase price of $71,756 per bitcoin. With BTC consolidating around $117,000, the company’s stash is valued at approximately $71 billion, as it holds unrealized profits of around $27 million. Moreover, it has achieved a BTC yield of 20.8% year-to-date 2025.
Trump Media Scoops $2B in BTC
According to a recent press release, U.S. President Donald Trump’s establishment, Trump Media, revealed that it now holds about $2 billion worth of BTC in its treasury. As a result, bitcoin now accounts for over 65% of the firm’s $3 billion in liquid assets. Additionally, it has allocated $300 million for subsequent strategic bitcoin purchases.
Paris-based tech firm Sequan, which recently joined the list of corporate BTC investors, has also entered the market with a massive $150 million bitcoin purchase. It bought 1,264 BTC at approximately $118,659 per bitcoin. Thus, it holds 2,317 bitcoins acquired for $270 million at an average price of $116,493 per bitcoin.
Other firms on this week’s list of institutional BTC investors are The Blockchain Group, which acquired 22 BTC for $2.4 million, and UK-listed Vaultz Capital, which added 20 BTC to its stash.
Meanwhile, the influx of institutional investors into the cryptocurrency market has boosted its capitalization to $3.96 trillion.
