The American business intelligence and software company, Strategy, has announced that it is doubling the money set aside to buy bitcoin (BTC), raising its total 2025 purchase budget to $84 billion. This decision reflects the publicly-traded firm’s unwavering confidence in the apex coin and its commitment to expanding its cryptocurrency investments.
According to the company’s first quarter 2025 financial results, Strategy’s Bitcoin investments are already paying off. So far this year, the company has achieved a 13.7% return known as BTC Yield and gained $5.8 billion in profits from Bitcoin. Strategy owns 553,555 bitcoins, purchased at a cost of about $37.9 billion, with an average price of $68,459 per Bitcoin as of April 28, 2025.
How Strategy Is Funding the Bitcoin Purchases
To fund its growth, the publicly-traded company began the year by embarking on a $21 billion fundraising project by selling common stock through an at-the-market (ATM) offering. The company also completed two successful preferred stock sales. These efforts allowed Strategy to add over 301,000 bitcoins to its balance sheet while its share price rose by 50% during the same time.
This year, the business intelligence firm also started using fair value accounting for Bitcoin, meaning it now updates the value of its Bitcoin holdings based on current market prices. This change led to a $12.7 billion boost in retained earnings at the beginning of the year, even though it reported a $5.9 billion unrealized loss for the first quarter due to Bitcoin’s temporary dip.
The software company has increased its 2025 goals, targeting a 25% Bitcoin return and $15 billion in crypto profits. As more companies worldwide adopt Bitcoin treasury strategies, Strategy continues to set the pace in Bitcoin investments.
Brief Pause in Bitcoin Buying
However, the company recently had a brief pause in buying Bitcoin, as it did not sell any shares of its class. This temporary hold comes amid the broader market correction but does not affect their long-term Bitcoin strategy.
The business intelligence firm keeps acquiring more Bitcoin, strengthening its commitment to the cryptocurrency. Its bold approach has also encouraged other public companies to build their Bitcoin reserves. These companies have similarly boosted their Bitcoin purchases, showing Strategy’s growing influence in crypto.
