The world’s largest digital asset manager, Grayscale Investments, has introduced the Grayscale Story Trust. Following the announcement, the price of the crypto asset, IP, jumped from $6 to $6.5, representing an 8.3% gain in value, reflecting investor excitement for IP exposure. According to data from CoinMarketCap, the asset now sits at a $1.9 billion market valuation.
Grayscale Launches Story (IP) Trust
According to Grayscale’s official press release, the initiative aims to offer accredited investors regulated access to IP, the native token of the Story Protocol, a blockchain built to transform intellectual property (IP) into programmable on-chain assets. Notably, non-physical assets are valued at $80 trillion, which is why investors are excited about the trust.
The investment firm believes Story will increase the full lifecycle of intellectual property, ranging from music and media to real-world datasets that power intelligent systems. The company supports that intellectual property has the potential to become one of the most important assets of the artificial intelligence (AI) era.
Grayscale confirmed that the Story Trust is structured as a single-asset vehicle exclusively holding IP and is available to accredited investors for daily subscription. As with other Grayscale products, trading on secondary markets is not guaranteed, and shares may trade at premiums or discounts relative to token value.
However, the investment instrument is not available for all. Accredited-status requirements and high regulatory barriers make the trust primarily for institutional participants and select individuals. Commenting on the initiative, Rayhaneh Sharif-Askary, the Head of Product & Research at Grayscale, stated:
“Grayscale Story Trust gives investors exposure to a protocol shaping the foundational intellectual property layer for the information and AI era. That includes not just creative content, but real-world data — the force powering one of today’s most advanced intelligent systems.”
Another Crypto Project Leverages IP Ecosystem
While WEN initially rose to fame as a community-driven Solana memecoin distributed via a massive airdrop to over a million wallets, it has pivoted toward establishing itself as an IP brand. Recently, WEN partnered with Elevate Pictures, a transmedia entertainment studio, to develop a “WEN story world” across animation, comics, and physical merchandise.
The partnership marks WEN’s first major step in building a brand narrative beyond memecoin. Elevate is known for adapting established global IPs and has worked with brands such as Red Bull, Warner Bros., J Balvin, and Ultraviolet franchises.
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