Nintendo-listed company SRM Entertainment has recently finalized a $100 million equity deal aimed at launching a TRON (TRX) treasury strategy. The move seeks to integrate traditional corporate finance with a decentralized yield system, setting a precedent for other publicly listed companies.
TRON is an open-source blockchain platform launched in 2017 by Justin Sun, designed to support decentralized internet applications. Its native token, TRX, powers the network and is used for transactions, staking, and governance, with minimal fees compared to Ethereum. The Network runs its own TRON Virtual Machine (TVM), which is compatible with Ethereum’s EVM.
SRM’s TRON Reserve Plan
Under the terms of the Securities Purchase Agreement, SRM issued 100,000 shares of its Series B convertible preferred stock alongside 220 million warrants exercisable at a price of $0.50 per share. Interestingly, if fully exercised, it could have increased the total funding to around $210 million.
In connection with the transaction, TRON’s founder, Justin Sun, has signed on as a strategic advisor to SRM, reinforcing the company’s pivot into blockchain and crypto-powered financial infrastructure. The deal also includes a rebranding as SRM will formally change its name to Tron Inc., highlighting its commitment to the ecosystem.
The initiative’s remarkable aspect is the launch of a publicly traded TRX treasury, which is paid in the very tokens it intends to hold and stake. Once SRM begins staking its TRX holdings, it plans to establish a shareholder dividend policy funded by the staking rewards. The move will effectively position crypto yields as a means of generating returns for investors.
Institutional Interest Amid Legal Hurdles
As TRON gains institutional interest, regulatory clarity has developed around its operations. In February 2025, the U.S. Securities and Exchange Commission (SEC) and Justin Sun jointly requested a halt in their long-running civil fraud case. The move suggests that both parties are exploring a resolution.
Interestingly, the network’s native asset, TRX, and the widely used USDT stablecoin on TRON continue to see adoption across decentralized finance and global payment use cases.
Meanwhile, Sun invested $75 million in WLFI tokens, making him the largest known backer at the time. However, that status recently changed in June 2025, when Aqua1 Foundation purchased $100 million in WLFI tokens, overtaking Sun to become the largest holder.
