Video-streaming platform Rumble revealed on March 12 that it had purchased approximately 188 BTC for $17.1 million, at an average price of $91,000 per coin. This purchase was part of the previously announced Bitcoin treasury strategy and brought Rumble’s total Bitcoin holdings to a notable level, reinforcing its commitment to the crypto market.
Strategic Investment in Bitcoin
By adding $17.1 million worth of Bitcoin to its balance sheet, Rumble is joining the ranks of other forward-thinking companies investing in the world’s largest cryptocurrency. This move demonstrates the company’s willingness to think outside the box and explore innovative ways to manage its financial resources.
Rumble’s chairman and CEO, Chris Pavlovski, emphasized Bitcoin’s potential as an inflation hedge, noting that it is not subject to dilution like government-issued currencies. As the global economic landscape changes, companies increasingly seek ways to protect their assets and ensure long-term financial stability. By investing in Bitcoin, Rumble is proactively managing its financial risk and positioning itself for success in an increasingly uncertain world.
Rumble’s Bitcoin Journey
Rumble took its first significant step into the crypto market on November 25, 2024. Its board of directors approved a corporate treasury diversification strategy to allocate some excess cash reserves to Bitcoin. Rumble began executing its Bitcoin treasury strategy with its first purchase on January 20, 2025—the day President Donald Trump was inaugurated. However, the amount of Bitcoin purchased during this initial round was not disclosed then. As the crypto market continues to grow, Rumble is positioning itself as a leader in the industry.
Many other notable companies have also joined the rush for the apex coin. Today, Japanese publicly traded firm Metaplanet took advantage of the recent market downturn to substantially increase its Bitcoin holdings. The company has purchased an additional 162 BTC, worth around $13.5 million, totaling 3,050 BTC on its balance sheet.
Investment company Fidelity has also purchased $100 million worth of Bitcoin, a testament to the growing mainstream acceptance of Bitcoin and other digital assets. This purchase is expected to impact the crypto market profoundly. The investment firm now sits comfortably, boasting a staggering 200,534 BTC valued at $18.15 billion.
Meanwhile, Bitcoin maintains a dipping trend, with prices currently fluctuating around $83,600.
