NewGen Group Limited, a fertility services provider, is making waves by diving into the crypto world with a massive $30 million investment in Solana staking. This move, which was announced on June 2, marks a significant shift for the company, blending its traditional business with the fast-growing blockchain sector. By staking Solana, the company aims to earn rewards while supporting the network’s security and growth, signaling strong confidence in digital assets.
NewGen Invests $30M in SOL
NewGen, listed on NASDAQ as NIVF, is primarily known for helping couples access fertility treatments across Asia. Led by CEO Siu Wing Fung Alfred, the Bangkok-based company is now expanding its financial strategy into virtual assets. This $30 million Solana investment builds on a smaller $1 million Bitcoin position, showing a growing belief in blockchain’s potential.
The decision was fueled by Solana’s fast and scalable network, which uses a Proof-of-History and Proof-of-Stake system to process transactions quickly. NewGen sees this as a way to diversify its portfolio and create value for shareholders. The company’s access to $126 million in credit facilities also gives it the financial muscle to make such bold moves. This strategic pivot reflects NewGen’s ambition to blend its healthcare expertise with cutting-edge tech investments.
Growing Institutional Interest in Solana
NewGen’s leap into Solana is not new, as other firms have taken similar paths. For example, DeFi Development Corp, formerly Janover, shifted from real estate to a SOL-focused treasury, raising $42 million and holding 317,273 SOL tokens worth $48 million by April 2025. Their stock surged after the pivot, showing market approval.
Similarly, SOL Strategies raised $500 million to buy SOL, with shares jumping 25% on the news. These moves highlight a trend of companies betting on Solana for its speed and low costs compared to Ethereum. Solana’s market is thriving, with its price at $173.40 in late May 2025, down slightly but up 28% over two weeks.
Its staking value hit $53.96 billion, surpassing Ethereum, driven by investor interest and a booming DeFi ecosystem. However, regulatory concerns linger, as the SEC questions whether SOL ETFs meet investment laws, which could impact future growth.
NewGen’s $30 million Solana staking plan seems to be just the beginning. The company aims to deepen its digital asset strategy, leveraging Solana’s ecosystem to boost returns and explore blockchain innovations.
