Newcastle United, a professional football club in England, has announced a new multi-year partnership with BYDFi, a well-known cryptocurrency exchange. This partnership makes BYDFi the club’s Official Cryptocurrency Exchange Partner. The goal is to utilize digital assets to engage with the club’s growing fan base, particularly in the Asia-Pacific region, where interest in digital finance is on the rise.
Soccer Partners Crypto Again
The club’s Chief Commercial Officer, Peter Silverstone, announced that the partnership with BYDFi is an essential step for the club. He pointed out that BYDFi’s innovative approach matches Newcastle’s plans for growth.
“We’re excited to welcome BYDFi to the Newcastle United family. They’re an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us,” he said.
Silverstone highlighted the club’s strong global growth and hopes the new partnership will benefit fans. Newcastle plans to utilize BYDFi’s advanced financial solutions to provide supporters with unique digital experiences and financial tools. BYDFi was founded in 2020 and now has over 1 million users in more than 190 countries. It offers a variety of crypto trading services for both new and experienced investors. The exchange prioritizes safety by following compliance rules.
Growing Trend of Blockchain Partnerships
More soccer bodies and clubs are utilizing blockchain technology and virtual assets, partnering with fintech and cryptocurrency companies to engage fans and expand their global reach. For example, FIFA, the global governing body for football, recently partnered with Avalanche to create the “FIFA Blockchain,” a unique layer-1 blockchain. The collaboration aimed to enhance FIFA’s Web3 initiatives for fans worldwide.
Similarly, Arsenal Football Club partnered with Bitpanda, a leading European crypto trading platform, earlier this month. The partnership will make Bitpanda the club’s official crypto trading partner for several years. The partnership aligns with the exchange’s recent entry into the UK market. Now, fans and investors can trade digital assets safely and efficiently.
Football clubs are utilizing blockchain technology to enhance their connection with fans, particularly in tech-savvy areas. Newcastle’s partnership with BYDFi supports this effort by strengthening the club’s presence in key regions and adapting to the needs of a digital audience.
These partnerships enable clubs to connect with fans and adapt to the digital landscape. Newcastle United is collaborating with BYDFi to develop its global brand, strengthen fan connections, and enhance the overall fan experience.
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