MicroStrategy, the innovative business intelligence pioneering cryptocurrency investments, has made a striking new move under the pragmatic leadership of its crypto-enthusiastic chairman, Michael Saylor. The company recently spent about $1.1 billion in the crypto market, increasing its stash by 10,107 bitcoin.
MicroStrategy has acquired 10,107 BTC for ~$1.1 billion at ~$105,596 per bitcoin and has achieved BTC Yield of 2.90% YTD 2025. As of 1/26/2025, we hodl 471,107 $BTC acquired for ~$30.4 billion at ~$64,511 per bitcoin. $MSTR https://t.co/UM5dGUS9Ma
— Michael Saylor⚡️ (@saylor) January 27, 2025
The firm’s strategic acquisition was made at an average price of $105,596 per bitcoin. Despite the recent downtrend in the leading crypto’s price, it has already resulted in a notable 2.90% return year-to-date (YTD) for 2025.
Almost 500,000 BTC Bagged
This latest purchase marks a significant milestone, bringing MicroStrategy’s total Bitcoin holdings to an impressive 471,107 BTC. The firm’s total investment in Bitcoin is about $30.4 billion, and the average purchase price is $64,511 per BTC.
According to live price data from CryptocurrenciesToWatch, BTC trades at $100,200. Thus, the company’s holdings are valued at over $47.2 billion, marking over $16.7 billion in unrealized profits.
This substantial commitment demonstrates MicroStrategy’s belief in the crypto’s long-term potential as a reliable store of value, particularly in an economic climate characterized by inflationary pressures and currency volatility.
Saylor has clearly expressed his vision, unwaveringly believing that BTC is a cyberspace bank run by incorruptible software, offering a global, secure, free, and immutable store of value. This highlights his conviction in the cryptocurrency’s unique advantages.
MicroStrategy Sets BTC Reserve Pace
August 2020 marks MicroStrategy’s maiden venture into strategic Bitcoin investment when the company made headlines with a significant investment by allocating $250 million to Bitcoin. This initial move was based on the belief that Bitcoin could hedge against inflation and potential currency devaluation. This sentiment grows stronger as the economic landscape evolves.
Since then, MicroStrategy has methodically expanded its Bitcoin portfolio, making several substantial investments. These well-informed decisions have not gone unnoticed, capturing the attention of analysts and investors alike. Many in the financial community have praised MicroStrategy’s positive and frontal approach to cryptocurrency investing, recognizing it as a calculated risk that could reward the business intelligence firm handsomely.
Meanwhile, MicroStrategy’s crypto stance has fueled crypto and BTC optimism among a few publicly-traded firms like Bitcoin miner Marathon Digital, medical firm Semler Scientific, and others, as they’ve adopted a strategic bitcoin reserve and constantly made purchases to increase their stack.