MicroCloud Hologram, a China‑based technology firm specializing in holographic imaging and LiDAR, recently announced a treasury move. The firm has deployed up to $200 million from its cash reserves into Bitcoin and other crypto-related securities derivatives.
MicroCloud Enters BTC Derivatives
When a company opts for Bitcoin derivatives, it uses contracts that track Bitcoin’s price rather than holding the coins outright. Derivative contracts like futures or options can be traded more quickly and cost-effectively, freeing up cash for the company’s core projects.
According to an official press release, MicroCloud explained that these derivative holdings are being integrated into its capital reserve to boost finance and support long-term growth. The firm claims the initiative enables it to study crypto market behavior, price trends, and investment strategies while preserving liquidity for ongoing research in other sectors.
The firm believes integrating crypto derivatives into its balance sheet will foster diversification of its assets and reinforce its early-stage gains. Notably, as of today, the company has generated over $34 million in cumulative investment income from these crypto positions.
Other Firms Enter Bitcoin Spot Market
While MicroCloud experiments with the crypto derivatives market, other firms are keen on acquiring the main assets. For example, K33, a publicly traded crypto platform and research firm, has added 50 bitcoins ($5.98 million) to its treasury. The latest purchase boosted its total Bitcoin holdings to 85 BTC, with an average cost of approximately $110,000 per BTC.
K33 Completes Strategic Purchase of 50 BTC
Full press release available here: https://t.co/GXKqng3NlX pic.twitter.com/ebbZfxwIPd
— K33 (@K33HQ) July 11, 2025
On the other hand, Universal Digital has executed the first phase of its Bitcoin Treasury Strategy. The firm has sold its Solana, Cardano, and AI16z crypto asset holdings to acquire approximately 10 bitcoins at an average price of $104,452. The company plans to purchase more of the apex crypto asset via funding secured in an earlier share issuance.
Meanwhile, amid the rush for Bitcoin exposure, either directly or indirectly, some other companies have turned a blind eye to the pioneer crypto. Firms like Sharplink Gaming, Nano Labs, Defi Dev Corp, and SRM Entertainment have maintained focus on altcoins. Assets like Ether, Binance coin, Solana, and Tron have attracted significant investments from these firms.
