Japanese publicly traded firm Metaplanet has hit the market with another strategic purchase. With the bitcoin (BTC) price sitting well below the $100,000 mark, the company has spent about $80 million, boosting its stash by an additional 156 bitcoins despite the recent market downtrend.
To fuel its latest BTC acquisition, Metaplanet raised about $13.4 million from issuing 0% ordinary bonds to Evo Fund, an equity hedge fund managed by Evolution Capital Management.
Following its recent purchase, Metaplanet now holds about 2,391 BTC acquired at variant market prices, attaining an average purchase price of $81,886 per bitcoin. Meanwhile, the company has spent approximately $196 million on BTC purchases since adopting the crypto as a reserve in early 2024.
Metaplanet’s BTC Reserve Yields Profits
Undoubtedly, Metaplanet’s strategic adoption of a bitcoin reserve is far from a bad decision, as it has helped the company escape the tragic effects of the Japanese yen (JPY) inflation and devaluation. Despite the crypto market volatility, the company’s shares have soared over time, yielding huge gains for its investors.
In Q3 2024, the company reached a BTC yield of 41.7%. It concluded Q4 with a massive surge of 309.8%, fuelled by the crypto market uptrend at the time. Between January 1, 2025, and press time, Metaplanet has achieved a BTC Yield of 31.8%.
Notably, the company’s BTC reserve has allowed crypto-inclined Asian investors to gain indirect and safe access to the world’s leading crypto by purchasing the company’s shares from the Tokyo Stock Exchange.
Japanese Strategy
Metaplanet’s BTC purchase pattern of issuing bonds and periodically scooping up large chunks of crypto directly mirrors that of the American business intelligence firm, Strategy. Thus, it has earned itself the name Japanese Strategy.
Recently, Strategy raised about $2 billion by offering convertible notes to qualified U.S. investors and spent all of the proceeds on BTC shopping. It holds 499,096 BTC and is just 904 units away from attaining the 500,000 bitcoins milestone.
Meanwhile, the crypto market has witnessed a sharp change in structure. Following American President Trump’s reiteration of his plan to establish a strategic BTC reserve for the country, the crypto surged by nearly $10,000 within a few hours, signaling a rekindled investor interest in the digital asset market.
