Méliuz, a leading fintech company, announced that it has raised $32.4 million to acquire more Bitcoin, solidifying its position as a crypto trailblazer in Latin America. Known for its cashback and coupon platform serving over 35 million users, Méliuz is diving deeper into cryptocurrency, aiming to make Bitcoin a core part of its treasury.
$32.4 Million, Only for Bitcoin
Méliuz raised $32.4 million through a follow-on share offering, priced at 7.06 reais per share, a 5% discount from its previous closing price. Investment bank BTG Pactual led the effort, helping Méliuz secure funds to expand its Bitcoin holdings.
This is not the fintech company’s first crypto venture. In March 2025, the company bought 45.73 BTC for $4.1 million, followed by a $28.4 million purchase of 274.52 BTC in May, bringing its total to 320.3 BTC, now worth over $33 million. The latest $32.4 million raise continues this strategy, with plans to maximize Bitcoin per share as a hedge against inflation and currency devaluation.
Other Firms Join the Bitcoin Trend
Méliuz is not alone in its desire for the priced coin; some other firms have noted its potential. For example, Strategy, an American business intelligence firm, has set the standard, holding 580,250 BTC, valued at over $60 billion, which has inspired firms like Méliuz.
Similarly, Tokyo-based Metaplanet Inc. recently announced a purchase of 1,088 BTC, bringing its total holdings to an impressive 8,888 BTC, valued at over $930 million. This move solidifies the firm’s position as Asia’s top corporate Bitcoin holder and a global leader in the crypto treasury race.
These moves reflect a growing trend of corporations viewing Bitcoin as a store of value.
Méliuz’s recent acquisition of $32.4 million in Bitcoin marks a significant development for the fintech landscape in Brazil. The company intends to further integrate Bitcoin into its operations, to enhance shareholder value and capitalize on the growing crypto trend.
As Bitcoin’s price remains above $104,000, Méliuz’s strategic initiative has the potential to ignite a regional transformation in the cryptocurrency sector, demonstrating that fintech companies can pursue ambitious goals in the digital era.
