Grupo Murano, a major real estate firm in Mexico, is investing $1 billion in Bitcoin. The company, known for its luxury hotels and commercial projects, wants to change its financial approach.
CEO Elías Sacal believes Bitcoin is a stable investment against inflation and changes in currency value. The firm plans to build a Bitcoin treasury of $10 billion within five years.
Bitcoin Attracts $1B Investment from Grupo Murano
Murano will convert some of its property assets into Bitcoin through refinancing and sale-leaseback deals. CEO Elías Sacal, who sees Bitcoin as a stable investment against inflation and changes in currency value, intends to invest 70–80% of the company’s capital in Bitcoin, prioritizing it over traditional investments.
Additionally, Murano plans to install Bitcoin ATMs and accept Bitcoin payments at its hotels in Cancun and Mexico City. The initiative aims to make it easier for guests to use digital currency when they transact. Murano wants to attract more customers, especially those interested in cryptocurrency.
At the same time, the company is working toward its goal of building a Bitcoin treasury worth $10 billion. This innovative approach shows Murano’s commitment to progress and its understanding of changing market trends and consumer needs in the digital world.
Volcon Acquires 280 BTC, Plans For More
In a related move, U.S.-listed electric vehicle company Volcon has bought 280.14 BTC and raised over $500 million through private investments. The company plans to invest at least 95% of this money into Bitcoin to strengthen its treasury.
The deal has backing from major crypto investors, including FalconX, Pantera, Borderless, and Relayer Capital. Volcon will change its name to Empery Digital, Inc., with a new ticker symbol, EMPD, while still keeping its electric vehicle business.
With this investment, Volcon could benefit from Bitcoin’s potential gains, which may improve its financial performance. This decision may also encourage other companies to consider the advantages of Bitcoin as they adapt to a changing economy.
The actions of Grupo Murano and Volcon show that more companies are turning to Bitcoin for financial safety. Murano’s strategy, inspired by El Salvador’s adoption of Bitcoin, may influence other markets in Latin America. By accepting Bitcoin for payments and making it a key part of their financial plans, both companies are working to protect themselves from economic instability.
