Gate (formerly Gate.io) has officially launched “Gate.com” as its new international domain, alongside a redesigned logo. The platform, which ranks among the world’s top crypto exchanges by trading volume, announced the developments via its official blog.
Why a Global Domain and Logo Rebrand?
According to the official announcement, the unified domain and logo refresh aim to “enhance global influence and user trust.” The exchange claims that the duo-development is the beginning of a new stage for the platform. All its local platforms, such as Gate Japan, Gate Europe, and Gate Dubai, will adopt the unified branding across their respective domains.
Gate believes the new domain, which it parades as “concise, highly recognizable, and globally intuitive,” will facilitate simpler access for international users. The initiative will reinforce Gate’s commitment to a seamless, borderless experience. Users will no longer have to navigate multiple subdomains for different services and regions.
On the other hand, Gate boasts that the new logo embodies a modern yet minimalist aesthetic and conveys the exchange’s core values. The exchange claims the updated logo highlights its modernized identity.
Interestingly, the developments follow its announcement of the new brand, “Gate.” The exchange’s CEO, Dr. Lin Han, earlier emphasized that the rebrand is more than cosmetic. He claims it reflects the company’s transformation “from a traditional exchange to a fully integrated Web3 ecosystem.”
Other Crypto Firms Rebrand
In late 2024, Nexo rebranded as a “digital asset wealth platform,” introducing a new logo to reflect its expanded offerings beyond crypto lending. The updated visual identity launched on Bitcoin Whitepaper Day, featuring a simplified wordmark. It claims the logo appeals to high-net-worth clients and institutional investors.
MakerDAO’s rebranding to Sky in August 2024 included a complete logo change. Additionally, MicroStrategy’s rebrand as Strategy in February 2025 saw the company adopt a Bitcoin-inspired “₿” logo and an orange color. The company claims it highlights its focus on Bitcoin as a corporate treasury.
Meanwhile, Gate’s native token, GateToken (GT), traded at $21.38, reflecting a 2% 24-hour decrease. The crypto launched in August 2019 has a fixed maximum supply of 300 million tokens. GT is used for fee discounts, governance voting, staking, and network gas payments. Although the token has experienced volatility, it benefits from Gate’s expanding ecosystem.
