Nasdaq-listed Fold Holdings, Inc., today announced a strategic partnership with Blackhawk Network (BHN) to significantly enhance the distribution of its Fold Bitcoin Gift Card across prominent United States digital retailers. The collaboration is designed to simplify access to Bitcoin for everyday consumers, making it easier for them to buy and use cryptocurrency.
Simplifying Bitcoin for the Masses
The Fold Bitcoin Gift Card, initially launched in May 2025, allows users to purchase and give Bitcoin as a gift without needing complex technical knowledge or a crypto wallet. This user-friendly approach is especially suitable for individuals who may be hesitant to enter the crypto market, like Fold.
The card is currently available for purchase on select online platforms and the official website, foldapp.com/bitcoin-gift-card. Plans are in place for its introduction in physical stores nationwide later this year.
Fold’s CEO, Will Reeves, emphasized the company’s commitment to removing barriers to crypto adoption, stating that this partnership aligns with their mission to incorporate Bitcoin into everyday financial transactions. The ability to use familiar retail channels will likely encourage more people to consider Bitcoin as a viable payment option.
Blackhawk’s Role in Mainstream Crypto Adoption
Blackhawk Network helps Fold grow by distributing its Bitcoin Gift Card through major U.S. retailers. This partnership allows the card to reach millions of consumers easily. It offers a simple way for people new to digital assets to explore and use digital currencies, helping them feel more confident in this area.
Fold Holdings’ new partnership with Blackhawk is a big step for both the company and the crypto space. By using Blackhawk’s network, the company is making it easier for people to access Bitcoin. This year, it plans to expand the gift card into physical retail stores, which will make it even easier for customers to find and use.
Fold is looking to form new partnerships to add Bitcoin rewards to current loyalty programs. This shows that the firm is committed to connecting traditional finance with the crypto market. Such efforts could change how people in the U.S. use digital currencies in their everyday lives.
