Fold Holdings Inc., a publicly traded Bitcoin rewards firm, has secured a massive $250 million to expand its Bitcoin treasury. The company made this announcement today to signal its ambition to become a heavyweight in corporate Bitcoin ownership, following the footsteps of crypto pioneers.
Fold Prepares $250M for BTC Buy
Fold Holdings secured $250 million through an equity purchase facility, a financial strategy that enables the company to sell its stock and raise cash. This approach, inspired by Bitcoin advocate Michael Saylor’s playbook, transforms Fold’s stock into a leveraged bet on Bitcoin’s price. The funds are earmarked exclusively for purchasing more Bitcoin, thereby boosting Fold’s current holdings of 1,488 BTC, valued at approximately $157.23 million.
Since its 2019 launch as a wallet company, Fold has grown into a financial services player, offering a Bitcoin cashback debit card. By going public in 2024 through a SPAC merger, Fold positioned itself to capitalize on Bitcoin’s growing popularity, aiming to drive shareholder value and solidify its role in the crypto economy.
Others Join the Bitcoin Rush
Fold Holdings’ initiative with Bitcoin has attracted interest from other significant players in the crypto market. For example, DDC Enterprise, a U.S.-China e-commerce company, announced plans to raise $528 million for its Bitcoin treasury strategy. Starting with an initial purchase of $2.28 million, the firm plans to hold 500 BTC by year-end and 5,000 BTC by 2027, becoming the first e-commerce firm in both markets to adopt Bitcoin as a reserve asset.
Similarly, Michael Saylor, the outspoken Bitcoin bull and chairman of Strategy, continues his relentless buying spree. Just yesterday, the firm acquired a staggering 10,100 BTC for $1.05 billion, at $104,080 per bitcoin, and has achieved a BTC Yield of 19.1% year-to-date (YTD) 2025. The firm now holds 592,100 $BTC acquired for $41.84 billion at $70,666 per bitcoin, positioning it as the largest corporate Bitcoin holder, inspiring companies like Fold and DDC to follow suit.
Meanwhile, Bitcoin’s price is approximately $104,500, with a 24-hour trading volume of $54 billion. It has increased 3.1% from a dip to $103,000 and has a market cap of around $2.07 trillion, with a circulating supply of 19.87 million BTC.
