Indonesia-based fintech platform, DigiAsia, recently announced that it intends to raise up to $100 million to establish a Bitcoin treasury reserve. Following the public notice, the price of its shares (FAAS) rallied by over 180%.
DigiAsia to Create BTC Reserve
According to the company’s official press release, DigiAsia’s board approved creating a Bitcoin “treasury reserve.” The firm aims to commit up to 50% of any future net profits toward funding Bitcoin acquisitions. In line with its plan, the firm claims it has initiated discussions with regulated partners to structure yield-generating strategies for its Bitcoin reserve.
The initial phase involves raising $100 million through equity-linked offerings, convertible notes, or crypto finance instruments to facilitate Bitcoin holdings. Once funding is secured, the company will execute an initial tranche of BTC purchases. Subject to market conditions, it targets holding at least $50 million of the asset by the third quarter of 2025.
The firm believes the initiative will enhance long-term treasury returns and mitigate volatility. It will further position the company as a pioneer of institutional crypto adoption among Southeast Asian fintech firms. Interestingly, DigiAsia is on a path to joining the growing list of public companies leveraging digital assets to diversify corporate wealth.
FAAS Surges over 180%
Prior to the announcement, FAAS shares had declined more than 50% year-to-date, trading near $0.19 in early May 2025, in contrast to its peak above $12 during early 2024. Despite the downturn, DigiAsia reported rising revenues in 2024, driven by expanding digital payment, remittance, and asset management services throughout the region.
Following the announcement, FAAS’s price touched $0.54 per share, representing an 184% increase from the previous day’s close of $0.19. At press time, it had drifted back to $0.36. Trading volume surged more than tenfold compared to the average daily volume. The price move reveals that investors are eager to capitalize on the company’s pivot toward crypto.
Not the First
DigiAsia’s announcement follows similar moves by companies such as DeFi Development Corporation, which recently unveiled plans to allocate millions toward crypto holdings. In addition, larger firms like MicroStrategy have set precedents by accumulating substantial Bitcoin reserves.
Meanwhile, a California-based investor named Anas Hamza filed a class-action lawsuit against Strategy (formerly MicroStrategy) and its executives. He alleged that the company made false and misleading statements about the profitability and risks of its Bitcoin treasury strategy.
