Former UFC champion Conor McGregor’s attempt to launch a memecoin, REAL, has been unsuccessful. The project failed to reach its $1 million minimum fundraising target, leaving investors and fans unsure of the project’s potential and prospects.
REAL Memecoin Launch Falls Short
REAL was introduced with significant enthusiasm, banking on the massive following and popularity of the former UFC champion. The token has a total supply of 2 billion tokens. About 3% of this total supply, 60 million REAL tokens, was sold to investors during a sealed-bid auction at a price of $0.06 per token.
Notably, the team pointed out that the sealed-bid auction method used for the fundraising event was designed to prevent token sniping. Several recently launched tokens have fallen victim to token sniping, which is a situation where automated bots strategically purchase large amounts of a newly launched token to cash in on the initial gains.
However, the REAL token’s presale failed to meet its minimum fundraising target of $1 million. Instead, it raised $392,315 in USDC during the 28-hour sealed-bid auction on April 5 and 6.
REAL Team Offers Full Refunds
In a commendable decision, the REAL token developers pledged to fully refund investors who placed bids during the auction. This action reflects a commitment to being open-minded and responsible while also highlighting the challenges associated with launching a successful crypto project.
We need to be real.
We didn’t hit our minimum raise.
All bids will be refunded in full.
This is not the end.— Real World Gaming (@getrealtoken) April 6, 2025
The latest failure of the REAL token launch mirrors the fate suffered by several other celebrity memecoins. Over the past few months celebrity-endorsed memecoins have been receiving little attention from investors.
While REAL has suffered unforeseen setbacks, other tokens have equally had to fight to survive. For example, the Melania memecoin launched in January 2025. Within nine hours after launch, $MELANIA soared by 11,900%, from $0.1 to $12, hitting a market capitalization of $1.75 billion, and ranks as the top token on Solana blockchain DexScreener. However, its value later declined, contributing to a combined market capitalization slump of 56% to $10.9 billion.
