Arsenal Football Club has partnered with Bitpanda, a leading crypto trading platform in Europe, making Bitpanda the club’s Official Crypto Trading Partner for several years. This partnership aligns with the company’s recent entrance into the UK market, allowing fans and investors to trade digital assets safely and efficiently.
A Multi-Year Crypto Partnership
Arsenal and Bitpanda are teaming up to create exciting digital content featuring Arsenal players. This will give supporters memorable interactions. Bitpanda’s signage will be visible in the stadium and online, enhancing both brands’ digital presence. Fans can look forward to special chances to meet club legends, win VIP match tickets, and enjoy exclusive events that will improve their match-day experiences.
This partnership aims to help fans understand safe crypto investment practices, using Bitpanda’s expertise to boost their financial knowledge. Bitpanda’s UK platform, which launched recently, offers a complete cryptocurrency trading solution for both new and experienced investors.
This partnership shows the shared goal between Arsenal and Bitpanda to promote growth and innovation in the digital finance sector. Eric Demuth, Bitpanda’s CEO, shared his excitement about the collaboration, noting that Arsenal’s focus on loyalty and high standards aligns well with their plans for growth in the UK.
“We’re launching in the UK with strength, scale, and ambition. Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty. That’s exactly the kind of brand we want beside us as we enter one of the most important markets in global finance and help more people set and achieve their financial goals,” he said.
A Trend in Sports Sponsorships
Cryptocurrency companies are increasingly partnering with sports teams to boost their visibility and connect with fans. For example, in February this year, Tether, which issues the largest stablecoin, bought an 8.2% stake in Juventus. This club is mainly owned by the Agnelli family through Exor, which holds a 63.8% stake.
By April, Tether increased its stake to 10.7%, surpassing UK fund Lindsell Train. In June, the company made another $149 million investment, showing its belief in Juventus’ global brand and potential for growth through technology. CEO Paolo Ardoino, who has been a Juventus fan for life, views this as more than just a financial investment.
Similarly, in May, the Federation Internationale de Football Association (FIFA), the global football authority, teamed up with Avalanche to launch “FIFA Blockchain,” a custom Layer-1 blockchain. The collaboration aimed to transform FIFA’s Web3 initiatives for fans worldwide.
As crypto platforms grow in popularity, partnerships like Arsenal’s with Bitpanda will likely change how fans interact with sports. This will lead to new and engaging ways for fans to learn and have fun
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