Pierre Rochard, the CEO of The Bitcoin Bond Company, a newly launched firm, has announced via X (formerly Twitter) the entity’s plan to acquire $1 trillion worth of bitcoins on behalf of its institutional clients. Interestingly, he outlined the vision behind the initiative.
The $1 Trillion BTC Acquisition Plan
The long-term strategy of committing $1 trillion in Bitcoin is designed to gradually acquire and hold Bitcoin, potentially making it the firm’s strategic reserve asset. The CEO noted that the plan will be executed for 21 years.
According to Rochard’s open letter, The Bitcoin Bond Company aims to create a structured financial ecosystem that meets the needs of conservative credit allocators seeking protection from volatility and more aggressive equity risk-takers looking to outperform Bitcoin.
The company aims to unlock long-term value for capital markets by offering transparent, regulated, and efficiently designed Bitcoin-backed products. The firm’s approach targets institutions interested in investing in Bitcoin’s growth while managing risk appropriately.
Why Target Bitcoin?
Notably, Rochard explained that over 12 years of research and education in Bitcoin, he observed that the BTC market naturally segments people into four distinct categories: “strangers who see it as worthless, interested investors who feel it is too volatile, risk-takers who want to outperform it, and sovereign individuals who accept it.”
He continued by highlighting the transformative power of Bitcoin as initially envisaged by Satoshi Nakamoto, noting that the crypto enables anyone to electronically transact seamlessly to any part of the world. Commenting on Bitcoin’s utility, the CEO added:
“Anyone can access the fundamental value of Bitcoin’s utility: decentralization empowers you with the freedom to control your own money. Now is the time to accelerate adoption by securitizing Bitcoin for a wider set of investor risk appetites.”
Traditional Firms Pivot to Crypto
Some companies are rethinking their strategies as they shift focus to digital assets. An example is the Chinese firm Cango, which sold its long-standing traditional business to concentrate on Bitcoin mining. The move aims to embrace the potential rewards of the crypto market.
Recently, the marketplace platform Janover announced plans to begin acquiring crypto, with an initial purchase of $42 million worth of Solana (SOL). Additionally, the firm plans to validate transactions on the network in order to stack more of the crypto.
