Japanese fashion brand ANAP Holdings has announced the acquisition of 16.98 Bitcoin, bringing its total Bitcoin holdings to 831.1191 BTC. This strategic purchase is being managed by its subsidiary, ANAP Lightning Capital. The company aims to reach a milestone of over 1,000 BTC by August 2025, as part of its broader “Bitcoin Business” initiative.
ANAP Buys Additional 16,98 BTC
ANAP’s initiative includes Bitcoin accumulation, fashion products inspired by Bitcoin, trading desks, and mining support. The firm sees Bitcoin as a long-term investment and a way to protect against inflation while benefiting from Japan’s progressive crypto laws. The recent purchase shows the company’s commitment to its Bitcoin strategy.
By buying Bitcoin, the fashion retailer firm is diversifying its investments and preparing for growth. The company’s Bitcoin Business plan includes accumulating Bitcoin and creating unique Bitcoin-themed fashion items. This move follows the steps of companies like Sequans Communications, which recently diversified into Bitcoin treasury.
While some firms have eked out an investment plan with other cryptocurrencies, Ethereum and Solana, UK-based real estate firm, Murano Global Investments, like ANAP, has remained committed to the apex coin, boasting a Bitcoin treasury with a $500 million backing.
ANAP Joins Institutional BTC Buyers
So far this year, ANAP has shopped for Bitcoin five times, showing its active effort to gather more digital assets. The company looks up to the likes of Saylor’s Strategy, which aggressively entered the market yesterday, scooping a staggering 21,021 Bitcoin (BTC) for an average price of $117,256 per bitcoin, worth around $2.46 billion.
Since focusing on Bitcoin, the firm’s value has increased by more than 300 percent, proving that the company’s choice was smart. This growth supports the company’s belief that Bitcoin is the top digital asset. To reach its goal of 1,000 BTC, the company plans to keep buying Bitcoin and explore mining support.
Increased interest from institutions is creating a stronger and more active crypto market, showing growing confidence in Bitcoin’s future. The market is changing quickly, with more companies exploring crypto options. Institutional adoption is key to this growth.
