The Smarter Web Company, a UK-based provider of web design and digital marketing services, has made another crypto move. Just four days after announcing its 50 BTC acquisition, the firm has more than quintupled that amount. It recently disclosed that it purchased an additional 295 BTC for roughly $35.27 million.
Smarter Web’s $35M BTC Haul
According to the firm’s filing, it executed the latest acquisition at an average cost of $119,412 per coin. The purchase, announced as part of the company’s ongoing “10-Year Plan,” brings its total holdings to 2,395 BTC. Currently, the UK firm has invested approximately $265 million into its Bitcoin treasury with the assets secured at an average price of $110,555 per BTC.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of “The 10 Year Plan” which includes an ongoing treasury policy of acquiring Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4o42m pic.twitter.com/5TueTWkert
— The Smarter Web Company (@smarterwebuk) August 12, 2025
As part of the BTC purchase announcement, the company reported impressive returns on its Bitcoin exposure. It boasts a year-to-date BTC yield of 55,069% and a 30-day return of 76%, reflecting the performance of its BTC-per-share metric.
Additionally, it retains over $940,000 in treasury funds earmarked for future BTC acquisitions. Notably, the firm wants to DCA (dollar cost average) its entries to manage the investment risk exposure. While acknowledging Bitcoin’s volatility, Smarter Web reaffirmed its belief in the apex crypto as a significant financial asset in the firm’s long-term strategy.
Smarter Web’s BTC Treasury History
The Smarter Web Company officially launched its Bitcoin treasury strategy in April 2025. As of mid-June, it had accumulated over 340 BTC from an accelerated bookbuild that raised over $39 million in funding. The initial phase marked its first entry into the 10-year plan.
Focusing on its early momentum, the company propelled its BTC holdings in July. On July 1, the firm added 230 BTC in a $24.7 million purchase. Just ten days later, it acquired an additional 275 BTC for roughly $29.8 million. Interestingly, the fast-paced accumulation placed the firm among the emerging Bitcoin treasury players in the public markets.
By mid-July, the web designer’s aggressive purchases pushed it into the top 25 public Bitcoin treasury companies globally. A subsequent purchase of 225 BTC valued at $26.4 million raised its holdings to 1,825 BTC. The firm introduced an evaluation metric aimed at helping investors assess its treasury performance, similar to price-to-earnings metrics in traditional equities.
Today, the firm now ranks among the top 23 corporate bitcoin treasuries in the world according to data from analytics platform BitcoinTreasuriesNet.
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