GameStop, a famous American video game retailer, has adjusted its investment policy to suit the Bitcoin way. The company’s board of directors has unanimously agreed to adopt a strategic Bitcoin reserve, following in the footsteps of Strategy, Semler Scientific, and many firms riding on the institutional BTC adoption train.
As evident in GameStop’s fiscal year 2024 reports, while it made more income, other digits pale in comparison to the 2023 market year. Thus, the decision to adopt BTC as a reserve asset aims to stabilize the company’s finances and boost its stock value over time.
GameStop Joins BTC Investors List
According to Bloomberg, before officially adopting the crypto, GameStop’s CEO Ryan Cohen posted a picture of him and Michael Saylor, Chairman of Strategy, the world’s largest corporate BTC holder. Following the post, the video game retailing platform saw a 6% rise in its stock price within a few hours. This must have undoubtedly strengthened him to push for GameStop’s strategic BTC reserve.
Meanwhile, year-to-date, GameStop stock $GME is down over 17%.
Remarkably, within the past year, a few companies have turned to BTC as a store of value and seen a massive stock price increase as the crypto market bulges. Thus, GameStop is optimistic about its latest decision, hoping to reap the same results as the Japanese Metaplanet that saw over a 400% increase within a few months of BTC reserve adoption.
Welcome to Team Bitcoin
Following GameStop’s official decision to start investing in BTC, Saylor posted on X, welcoming Cohen to the world of institutional Bitcoin investors.
Welcome to Team Bitcoin, @RyanCohen. $GME 🚀 pic.twitter.com/ldGh7my9WM
— Michael Saylor⚡️ (@saylor) March 25, 2025
Remarkably, Saylor’s company is the first corporate BTC holder with more than 500,000 BTC in its bag. Since 2020, the company has shown unwavering confidence in the apex coin by acquiring it under favorable and unfavorable market conditions. Despite the recent market downtrend, Strategy still earns over $11 million in profits on its BTC stash.
Meanwhile, a few governments have joined the BTC reserve adoption movement. El Salvador has boosted its economy by adopting the leading crypto and increasing its BTC bag daily.
Similarly, U.S. President Donald Trump has promised to establish a BTC reserve for the country and has taken steps to make it a reality since his inauguration.
