American popular business intelligence firm Strategy (formerly known as MicroStrategy) went Bitcoin shopping for the first time this month, spending $742.2 million and acquiring an additional 7,633 bitcoins. Known for its Bitcoin pioneering, the company now holds about 2.28% of the total Bitcoin supply.
$MSTR has acquired 7,633 BTC for ~$742.4 million at ~$97,255 per bitcoin and has achieved BTC Yield of 4.1% YTD 2025. As of 2/09/2025, @Strategy holds 478,740 $BTC acquired for ~$31.1 billion at ~$65,033 per bitcoin. https://t.co/rIftxRX2Zr
— Michael Saylor⚡️ (@saylor) February 10, 2025
Before the official announcement, Strategy’s chairman, Michael Saylor, hinted to his audience via an X post about a forthcoming purchase notice.
Between November 2024 and January 2025, the publicly traded firm embarked on a 12-week BTC purchase spree, massively increasing its stash. However, last week, it took a break and announced a rebranding from its popular name, MicroStrategy, to Strategy.
500,000 BTC on the Way
Strategy acquired its latest bitcoins below the six-figure mark at an average price of $97,255, reducing its cumulative average bitcoin purchase price to $65,033 per coin. It has spent approximately $31.1 billion in BTC purchasing since 2020.
Currently, Strategy holds 478,740 BTC worth about $46.6 billion, according to the spot bitcoin price of $97,400. This means about $15.5 billion in unrealized profit for the world’s first institutional Bitcoin holder and proponent. Notably, the company is just 21,260 units away from reaching the 500,000 BTC mark.
Based on the recent U.S. Inflation Reduction Act of 2022, which introduced a “corporate alternative minimum tax” (CAMT), Strategy may face a 15% tax liability on its unrealized profits from bitcoin holdings. However, the company is looking to the Internal Revenue Service (IRS) to enact a new rule that will exclude paying tax on unrealized crypto asset profits.
BTC Holdings Yield Profits
Over the years, Strategy has made massive profits. As revealed in its latest Q4 2024 financial report, the firm achieved a 74% BTC yield last year. During the concluding three months, it acquired 218,887 bitcoins for $20.5 billion. Thus, it has completed over 50% of its $42 billion capital plan.
Many of Strategy’s long-term and short-term investors swim in profits. In a recent TV show, a participant noted that he had made over 1000% profits from holding the company’s $MSTR shares over a short period.
Meanwhile, Japanese Metaplanet, which adopted a BTC reserve last year, has witnessed over 3,500% in its stock price.
